Firms becoming more inventive to survive, and increasing numbers turning to the e-commerce platform
When the lockdown forced the Pizza Pilgrims chain to close, the company came up with an unusual solution to stay in business.
The company, with restaurants in London and Oxford and run by brothers Thom and James Elliot – who started out selling Neapolitan pizza from the back of a converted Piaggio Ape van – hit on the novel idea of posting pizza kits to customers.
Continue reading...Originally posted in the guardian
