Introduction of ‘dynamic pricing’ algorithm also coincided with company raising trip prices, study finds
Many Uber drivers are earning “substantially less” an hour since the ride hailing app introduced a “dynamic pricing” algorithm in 2023 that coincided with the company taking a significantly higher share of fares, research has revealed.
The findings are in a study released on Thursday by academics at the University of Oxford. They analysed data provided by 258 UK Uber drivers responsible for 1.5m trips.
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Originally posted in the guardian.
